Project Summary
A high-level assessment of the project and how it demonstrates the company’s ability to deliver high quality projects based on the services rendered.
Project Details (Points/Writeup)
A high-level assessment of the project and how it demonstrates the company’s ability to deliver high quality projects based on the services rendered.
Services:
• Brand Development
• Digital Transformation
• Event Management
• Image Management
• Innovation & Insights
• Social Media Management
Client:
National Gas Company of Trinidad and Tobago
Industry:
Energy
Date:
2013
The Challenge | Scenario
The National Gas Company of Trinidad and Tobago, through its Corporate Social Investment in sport, culture, the arts and education, has been a leader in giving communities and individuals the opportunity to find true happiness in their lives.
The Solution
The company even went one step further, via a thought provoking, inspiring campaign themed “If Happiness”. Across all media, this prompted each individual to explore and discover their authentic happiness, through a series of probing questions:
‘If happiness were a sound… a colour… a colour… a place… what would it be?”
Playlist
Playlist
Animations
BTS
Teasers
Results
Linked to NGC’s Corporate Social Investment programme, this campaign became a very powerful vehicle for communicating the good that the organisation has been able to achieve in realising the Energy of Human Potential for thousands of citizens across Trinidad and Tobago over the decades to the present day.
