Project Summary
A high-level assessment of the project and how it demonstrates the company’s ability to deliver high quality projects based on the services rendered.
Project Details (Points/Writeup)
A high-level assessment of the project and how it demonstrates the company’s ability to deliver high quality projects based on the services rendered.
Services:
• Brand Development
• Digital Transformation
• Image Management
• Innovation & Insights
• Social Media Management
Client:
Western Union
Industry:
Financial
Date:
2021
The Challenge | Scenario
Using the Intangience™ methodology, we built Western Union’s strategy upon exploring the emotional encounters manifested through the ways in which Western Union is used by people the world over. It isn’t just the money being speedily transferred from one area or country to another. It is the story behind the need that becomes our campaign compellingly told and creatively executed.
The Solution
Results
Executing projects and campaigns spanning Latin America, through the English and non-English speaking Caribbean right up to the US, the success of Ross Advertising in marketing Western Union across various traditional and digital media is testimony to the depth of resource and capability of the agency to manage one of the most complex advertising accounts in the region.
2021
