Project Summary
A high-level assessment of the project and how it demonstrates the company’s ability to deliver high quality projects based on the services rendered.
Project Details (Points/Writeup)
A high-level assessment of the project and how it demonstrates the company’s ability to deliver high quality projects based on the services rendered.
Services:
• Brand Development
• Innovation & Insights
• Social Media Management
Client:
Guardian Group
Industry:
-
Date:
2021
The Challenge | Scenario
Given the mandate to position Guardian Group as a regional company that is Caribbean at heart while being Global in vision, Ross | ReThink had to develop campaigns that spanned the region, connecting the territories and positioning the brand as a trusted and preferred partner that offers life, health, pensions, property, casualty and investments, to the public at large, in unique ways.
The Solution
The solution to fulfill this mandate in a market saturated by similar attempts from competitors, was to create the awareness that while the others sell insurance, Guardian Group sells hope, happiness, a bright future, and the potential for better tomorrows for thousands seeking to improve the quality of their lives.
Results
2021
